Up-Town Quality
The Marketing
Department (TMD) is an Addy award winning agency led by senior
level marketing and advertising professionals that have the
experience and knowledge necessary to create advertising materials
that produce results for your company.
These professionals include Marketing
Strategists, Art Directors, Graphics Designers, Copywriters,
Editors, HTML Programmers and Web Marketing Specialists to name a
few. Whatever TMD does for you - will be based on analyzing your
target market and your competition, determining your corporate
and/or product positioning and your marketing objectives and
integrating these goals into each and every item we produce for
you.
We hold fast
to the theory that every time a customer sees your ad, poster or
brochure, they are getting one step closer to purchasing your
product or service. In order for the customer to understand that
your company was the one he saw in an ad from last week
while reading his local newspaper or reading an email from you, he
needs to see a pattern in your design and message. Too many times
ad agencies or freelance designers hastily slap something
together, without considering what’s needed to make it do its job.
As a matter of fact, this is a problem ESPECIALLY with freelance
artisans who can’t see the whole picture. They often focus on
design and disregard strategy. On the other hand, big ad agencies
do a better job of strategizing, but at great cost to you. The
Marketing Department is committed to making sure your marketing
materials do the job they are supposed to do, at prices you can
afford!
The
Marketing Department analyzes your projects from the beginning and
supervises every step of the design stage, to ensure that your
corporate goals and positioning are not forgotten or sacrificed
for design (or visa versa). This is the basis for effective
advertising and marketing. This type of strategizing and project
management can usually only be found in in-house ad agencies,
where the people working on the project have the time & resources
to find out about you and your business. Because The Marketing
Department team comes from the “in-house” sector, we understand
how important it is to begin with a solid foundation – to know
about you and your company, product or service. The great news is
that you will receive the benefit of this type of experience with
each project you complete with The Marketing Department – at
prices you can afford! Please call TMD today to let us quote your
next advertising or marketing project.
